The colour of heat and passion and anger. A splash of heat that feels both modern and classic, reminiscent of screen sirens across the ages. The perfect red is somewhat illusive but well worth the wait. 

Our preferred shade is a balance of cool and warm, perhaps even with a hint of brown. Too orange and it can suck the life out of some skin tones, whereas rich intensity seems to flatter almost everyone. A woman who enters a room wearing red is aware of the eyes on her, and has the confidence to embrace her magnetism. 

Aperitivo is our take. Surprisingly invisible under lighter (even white) clothing, it's more bold that black, but perhaps a sidestep away from the expected. 

I – I Am Love, directed by Luca Guadagnino (2009) | II – Red and Pink on Pink, Mark Rothko (1953) | III – Comme des Garçons campaign | IV – Photograph by LiLiROZE | V – Poster for The Cook, The Thief, His Wife & Her Lover, directed by Peter Greenaway (1989)